robinhood
Robinhood is most known for bringing the stock market to the people. No longer is Wall Street reserved solely for the financial elite. With fractional stocks and a low barrier to entry, Robinhood ensured anyone could own a piece of the market. Since its launch in 2013, Robinhood has gone beyond its mission to democratize the market and has expanded to a financial hub and source for cutting edge trading technology. Robinhood's top traders are given access to exclusive product launch events, crypto investment bonuses, and even a chance to win a Porsche 911. The copy for these opportunities had to balance an inviting, grateful tone with encouragement for long-term investment. Each event I wrote copy for broke the previous event's record of engagement and grew Robinhood's trader base exponentially.
TAKE FLIGHT
TRADER EVENT
Held at the historic TWA Hotel in New York City in March of 2026, Robinhood's Take Flight event channeled the enthusiasm and excitement of the birth of commercialized flight to announce its new lineup of products and technology. Like bringing together a family for a vacation, the launches revolved around uniting the family's finances. Products included custodial accounts, trust accounts and a central family hub where households could get a bird's eye view of their entire family's finances. I was responsible for constructing the narrative of the event, crafting everything from the name, to social elements to landing pages. The event was streamed live, generating nearly 40 million impressions.
CRYPTO REWARDS
landing page
Trading crypto with Robinhood now means users can get an extraordinary 7% APY without any commitments or fees. Added benefits included sophisticated security measures and the ability to withdraw cash at any time.
HOOD Holidays
giveaway series
At the end of 2025, Robinhood rewarded users with an in-app giveaway event. HOOD Holidays gave users the chance to win everything from crypto a Porsche 911. Excitement for the giveaways was built both on social channels on in the app itself. The high dollar prizes were for Gold members (paid users) only. This helped to boost Gold membership 36%, with Robinhood having 4.3 million Gold members at the beginning of 2026.