BIGGER THAN BEAUTY

Thrive Causemetics makes luxurious makeup and skincare with a mission to give back with every purchase. During my time as their sole copywriter, I honed the brand voice from clinical to more conversational through creative copy for high-performing social ads, social copy, emails, e-commerce copy and blogs. 

ads

←Objective: Convey Triple Threat Color Stick doesn't transfer to face masks without mentioning the masks or the pandemic.

Click-through rate: 1.38%
(Avg. = .6%)
​


→
Objective: Entice shoppers to keep checking our website for deals.

Click-through rate: .88%
(Avg. = .6%)


organic ​social

blogs

PRODUCT PAGES

(I composed all copy on these pages. Click to see full page)