​RESUME

Savvy copywriter with a storyteller’s heart who's well-versed in everything from current trends to impactful end-to-end marketing campaigns. 
FREELANCE COPYWRITER
  • Contributor to GOBankingRates.com
    • Cover topics such as homebuying, taxes, budgeting, debt, financial literacy and more
    • Consistently write high-performing SEO-optimized articles with strong click-through rates
    • Experience in WordPress CMS
    • Apply advanced knowledge of AP Style standards
ROCKET MONEY
Copywriter
  • Developed direct-response ad concepts and marketing campaigns derived from trends and pop culture for TV, Facebook, Instagram, TikTok, X, Pinterest, Reddit, in addition to out of home placements (billboards, subway stations, mailers and grocery carts) 
  • Created ad concept wireframes for storyboarding and implementation
    Spearheaded copy development including ads and landing pages for Rocket Visa Signature Card and Rocket Loans 
  • Led and mentored team while supervisor is out on maternity leave 
    • Edited and proofread team’s copy for tone, clarity, accuracy, and brand voice and ensured work was delivered on time 
    • Created editorial workflows and structured copy systems that kept team and stakeholders aligned with strategic goals
  • Collaborated with creative directors, strategists, art directors, and developers in all aspects of the creative and production process
  • Analyzed ad performance to target strategies and improve copy for better engagement and conversion
  • Increased engagement and conversion across multiple platforms  
COLOURPOP COSMETICS
Copywriter
July 2021-December 2021
  •  Develop voice and write copy for 3 distinct brands + personas
             ColourPop, Fourth Beauty & SOL
  • Conceptualize themes and names for products, collections and shades
  • Collaborate with design, product development and regulatory teams to create compelling copy
  • Create promotional materials for new items and write online product descriptions
  • Write packaging copy

TUBESCIENCE
Direct Response Copywriter
November 2020-July 2021
  • Create ad copy for videos across platforms for clients such as Il Makiage, Freshly, Betabrand, Candid, Skillz, IPSY, Maelys, and Noom.
  • Perform as VO talent for clients IPSY and Maelys.
  • Write copy for multiple videos that hit $10k+ spend​

THRIVE CAUSEMETICS
Copywriter
April 2020-October 2020
  • As the sole copywriter for the team, I wrote copy and spearheaded marketing campaigns pulling from industry trends for multiple platforms, enhancing brand visibility and engagement
  • Enhanced e-commerce content, driving measurable increases in customer sales
  • Collaborated on CRM strategies, contributing to improved customer retention
  • Authored engaging and educational blog posts and newsletters, boosting readership in the process
  • Developed press releases for monthly product releases
  • Copy edit contributors’ work for grammar, flow and style while applying Chicago Manual of Style standards

GOLDIEBLOX
Marketing Writer
May 2019-March 2020
  • Owned end-to-end brand messaging across SEO content, email, social, video, and packaging
  • Copy edit contributors’ work with sharp editorial judgment for spelling, punctuation, grammar and style
  • Directed and scripted multiple marketing videos for Facebook, Twitter and Instagram 
  • Curated the social voice guide for Facebook and Twitter 
  • Conceptualized, scripted and wrote product ads 
  • Ghostwrote articles for CEO for Forbes and Fast Company
DOREMUS
​Copywriter
July 2017-January 2019
  • Crafted social and campaign content for brands such as Intel, Lego, Capital One, Corning and Intuit 
  • Created an online-based scavenger hunt and contest for Imagine Dragons that reached more than 300k people
  • Wrote internal promotional content for the agency including the development of voice guides 
  • Managed the company's Twitter presence, increasing the agency's brand awareness 
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