BIGGER THAN BEAUTY |
Thrive Causemetics makes luxurious makeup and skincare with a mission to give back with every purchase. During my time as their sole copywriter, I honed the brand voice from clinical to more conversational through creative copy for high-performing social ads, social copy, emails, e-commerce copy and blogs.
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ads
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←Objective: Convey Triple Threat Color Stick doesn't transfer to face masks without mentioning the masks or the pandemic.
Click-through rate: 1.38% (Avg. = .6%) |
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→ Objective: Entice shoppers to keep checking our website for deals. Click-through rate: .88% (Avg. = .6%) |
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organic social
blogs
PRODUCT PAGES
(I composed all copy on these pages. Click to see full page)
